UX/UI Development

Reech is the first Social Intelligence Network, pooling knowledge from all your connections and social circles to
get answers to questions you have everyday and trusted help from approved service providers.

The Story

We all have go-to friends whom we reach out to for solving certain tasks like getting a home theater system installed, hiring a nanny, investing in a property, organizing a party. We do this because we value these recommendations and solutions from friends or friends-of-friends over those from search engines and unknown sources. Reech was developed to address this inherent need.

It is the app for helping friends.

Reech - Word of Mouth, Online.

My Role

As the UI/UX lead, I created a multitude of deliverables ranging from wireframes, user personas, and high fidelity prototypes for our investors as well as development team.
I also developed the branding for the app by taking what the founders provided me as their original logo, and creating a solid style guide that was not only visually appealing, but further provided the user an idea of what REECH was essentially about…asking questions.

Research & Data

A 2012 research study by Nielsen showed that 92% percent of consumers trust recommendations from friends and family
above all sorts of other advertising; including online reviews and marketing (Data Source)

Upon more research, we discovered we would be going after a $4.5 billion dollar local mobile ad market projected to grow by 50%.
With the increased use of smartphones in the next five years, is going to be a $22 billion market (Data Source)

Defining the User

Combing through our research and brainstorming, it brought to light our biggest challenge: a broad audience with different use-cases. We narrowed it down to 3 different user types that would utilize our platform the most:


  • The Casual Mom
  • The Business Go-Pro
  • The Young Millennial
In 2013, researcher Steven Hoober took to the streets to observe over 1,300 people tapping away at their phones. He found that in nearly every case, they held their phones in one of three basic grips. At 49%, the one-handed grip being the most popular (Data Source):
Josh Clark accurately defines this as the “Thumb-Zone”. This swayed our wireframes to focus on the green thumb zone: the most comfortable and accurate region of phone screens for one-handed users. Avoiding the red-zone reach, or at least compensate with larger-than-usual touch targets (Data Source):

Design & Development

Initial Prototypes ...with Research findings applied

Pen-to-Paper Sketched Wireframes

Initial sketches, with research findings applied

Rough representations to help us to validate our concepts early on in the development process. Generally limited function, limited interaction prototyping efforts. These prototypes were created to depict concepts, design alternatives, and screen layouts while also aiding us to communicate, educate, and inform our founding team and developers.

The Results

Findings & Future Roadmap


After the CEO signed off on sketches we proceeded to high-fidelity mockups in Adobe Photoshop.
Deliverables were then sent to development and a working Beta app was created, later to be added on to the Android app store.

Reech went through much user testing and was recently taken down for bug fixes and adjust business strategy. The team has since then promoted the app to potential investors with fresh marketing while even taking 3rd place at the annual Velocity Venture Capital Summit, an app accelerator event held in Sacramento, CA and judged by some of Silicon Valley’s elite.